Virtual Reality (VR): 5 ruling industry trends

After long being a niche technology, Virtual Reality (VR) in recent years is now an industrial mainstream and growing. There’re many different exciting things to look for if one’s to understand the true potential of VR in industries. Let’s explore further;

  1. New companies, increased competition

Start-ups that specialize in virtual reality so far have been extremely successful in generating profits for their ventures and growth potential. A report on digital trends concluded that savvy tech industry investors contributed more or fewer three-quarters of a billion dollars on both Virtual Realities (R) and Augmented Reality (AR) just during the first quarter of 2018. It’s obvious that many new and unfamiliar names have jumped into the competition offering amazing VR solutions right beside established brands which further augments the momentum.

  1. Inexpensive VR headsets

Just a few years back, the cost of VR overpowered even the most advanced laptops and desktops which restricts ownership only to elite class and extreme tech savvy individuals. Now, the increased popularity of the technology and significant competition presents the opportunity for almost everyone to own a VR headset and have a hands-on experience.

Take for instance the Oculus Go which costs not more than $199 per headset. It’s a standalone VR system which works even without a smartphone. In addition, users relying on smartphones for typical VR experience can bring home the Daydream View by Google for only $100; obviously much cheaper than the Oculus Go counterpart.

  1. Improved healthcare VR applications

Besides gaming, VR has made great achievements in the health sector with a certain medical VR apps now commonly used for the treatment of many psychological anomalies. Another common application of the technology is development of full-coloured animation movies and interactive videos. One of the biggest advantages of the VR landscape is its three-dimensional (3D) nature which clarifies much being interactive that otherwise would’ve been confusing for patients.Another exceptional example of VR content is illustrating the process of inserting a spinal implant.

  1. Virtual cinema opportunities

Live streaming media raised certain challenges for the cinema brands like figuring how to bring in consumers and revive the cinematic charm instead of confining them in their home. The establishment of Virtual Reality Cinema in Amsterdam is among the best examples that have now expanded Romania, Finland, and China.

This VR cinema offers 12 short-films on VR at any time whereas consumers get to pick three for watching while visiting. Then there’s a VR app which caters to enjoy movies at home. These can be watched through VR headsets, preserving essential elements so that everything can be easily understood.

  1. VR for air travel passengers

The days of bringing one’s own entertainment aspects on long hauled flights have ended as most of the advanced airlines have now introduced personalised media centres for every passenger right on their seats. It allows them to stream television shows, games and movies during their exhaustive trip. Just last year, a renowned airline jumpstarted a Flight Upgrader VR promotion which allowed people access the airline’s official content which tells all about perks and exclusive options to access cabins of their preference. This way, customers can avail special discount on airfare!

Then there’s another competing company known as Inflight VR which wants to bring virtual reality (VR) to travellers while they’re flying. Customisable content is presented in different ways which restricts passengers from unnecessary bodily movements so that others can also enjoy a comfortable, hassle-free flight. Besides the amazing potential uses of the technology towards entertainment, it also factors to a significant boost in revenue.

Take for instance airline crew members that would take passenger/customer experience to the next level by selling duty-free goods, meals and beverages during the flight. People are more likely to select from the available options through VR after actually seeing the materials which further stimulates them to make a purchase.

Endless possibilities

When we talk about IT managed services, VR industry takes the lead in today’s high-tech and competitive world. Everything that we do, VR has the potential to change it forever. 

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