Marketing a business can be tough, especially if you are not a professional marketer. Not only do you need to think about social media and other online marketing techniques, you also need to make sure that your offline marketing is working well too.
We’ll discuss some simple and effective marketing tips that work for Instagram. We hope this helps your brand to grow its audience and improve conversion rates using the platform.
- Convert to a business profile
Instagram has developed its own business profile which is quite similar to Facebook’s business page. You can simply convert your personal profile on Instagram into a business profile. When you do this, you get access to analytics which Instagram calls Insights, which can really help you to analyze your engagement levels and impressions, know what’s working and improve your marketing strategy.
- Cross promote
You can invite your Facebook, Twitter and LinkedIn audience to follow your Instagram profile. Doing this is easy since there are tools that allow you to share your profile on different platforms. You may even offer your Instagram audience a special discount to entice the rest of the community to join in. Remember that the people who may be active on Facebook may not be the same people on Instagram. That’s why it’s always important to reach out to people on all platforms.
- Test what works
There’s really no magic post that works for all brands. You always need to test and see what type of marketing is best for your product or service. For instance, discover the type of posts that your audience resonates with the most. Adjust your marketing strategy based on what works.
- Always interact with your followers
Always take time to foster engagement on your Instagram page. The best form of marketing is not only where you promote your brand and reach out to many people but also build trust and credibility along the way. Focus on posts that are likely to create engagement.
- Build relationships
While you could probably market your business in a variety of other ways, social media gives you the ability to create relationships and to drive traffic to your website. Here you are able to leverage the relationships that your users have with others to get them to do some of the marketing for you by sharing and tagging their friends. The content you have created will spread and repeat interaction with your content will help create brand knowledge, visibility, and loyalty.
- Good use of captions
Use captions that help you present the content to a larger audience. For instance, you can tell your Instagram users to tag three of their friends who would love this. It works because people are more likely to follow a page that they have been introduced to by a friend. Captions should always include a call to action so that people know what to do after viewing the post.
- Repurpose content
Sometimes coming up with new content ideas can be a challenge. Consider looking for content from other Instagram accounts or your own blog and then posting it on your profile. Just ensure that if you get the content from a different, source you give credit by tagging their profile.